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Essential PPC Management Tools: Boost Your PPC Campaigns

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Last Updated on October 26, 2023

When it comes to pay-per-click ads, marketers will be the first to tell you how much time goes into setting up the best PPC campaigns. Between researching keywords to target, and identifying the right placements, and audience – to report on the performance, the feeling of not having enough time in the day becomes a reality.

This is why in today’s super competitive digital world, PPC management tools are essential to improve the performance of your campaigns. These tools differ from analysis tools to competitor research software to help empower you to drive more conversions and improve click-through rates (CTRs).

In this blog, we will cover some of the most popular PPC management tools to help your campaigns stand out from the competition. But before we dive deeper into these pay-per-click management tools, it is important to have a clear understanding of where your campaigns currently are in terms of performance. We are offering a Free expert PPC audit, and we will provide you with high-level insights and suggestions to improve your campaigns, so don’t miss out.

Types of PPC Management Tools

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When it comes to PPC campaigns, there is never a shortage of tasks. Whether it is tools used to help create clean, organized reports, increase research efficiency, or optimize your campaigns there are many PPC management tools to choose from. We will cover some of the most popular tools and software to increase how you manage your PPC campaigns.

Integrations and Reporting for PPC Management

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How many PPC specialists enjoy compiling data, connecting sources to create custom reports, and dealing with a lot of spreadsheets? Safe to say, not many.

By automating your PPC reporting, you will not only save time but will also be able to better understand what is hurting your campaigns and where you should double down to increase performance. Below are a couple of the most popular reporting tools to use.

Remember, when selecting your best PPC reporting software, always make sure you’re able to connect to the platforms that are important to you. For example, if you run PPC ads on Facebook, or Google Ads – check to see if the reporting software is compatible with your preferred platforms for integration.

Report Garden

Report Garden allows digital marketing managers and agencies to create fully customizable visual dashboard reports.

Aside from that, there is also a client management portal where your clients can track and report on KPIs, monitor budgets, and more.

It is able to integrate into many different platforms, some listed below:

  • Google Ads
  • Google Analytics 4 (GA4)
  • Facebook Ads
  • Google Search Console
  • Instagram Profiles
  • Microsoft Ads
  • LinkedIn Ads

You’re able to try it out for a 14-day free trial.

Reporting Ninja

Reporting Ninja assists in easy-to-digest reporting to help with PPC management reporting and many more platforms. Seriously, you can integrate many different data sets from various platforms to even compare against in easy-to-use reporting templates.

It also includes the ability to schedule multiple reports so you don’t have to scramble at the last minute for clients.

Some of the platforms you’re able to integrate consist of:

  • Google Ads
  • Google Analytics 4
  • Bing Ads
  • Amazon Ads
  • YouTube

You’re able to try a 15-day free trial.

Competitive Research Tools for PPC Management

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Competitive research tools are the secret weapon in a PPC manager’s arsenal. These tools provide invaluable insights into what your competitors are doing in the PPC landscape. From analyzing their ad copy and keywords to monitoring their bidding strategies, competitive research tools help you stay one step ahead.

By understanding your competitors’ tactics and identifying gaps or opportunities, you can fine-tune your own PPC campaigns for maximum effectiveness. These tools not only save time but also empower you with the data needed to make informed decisions and gain a competitive edge in the digital advertising arena.

Google Ads Keyword Planner

When creating an expert PPC strategy in Google Ads, it is important to understand your target audience’s search intent. Keywords they use to search for products or services that you offer are key, but to help identify those keywords, PPC experts will use tools such as Google Ads Keyword Planner to do so.

Some of the benefits are listed below, per Google:

  • Discover new keywords: Get suggestions for keywords related to your products, services, or website.
  • See monthly searches: See estimates on the number of searches a keyword gets each month.
  • Determine cost: See the average cost for your ad to show on searches for a keyword.
  • Organize keywords: See how your keywords fit into different categories related to your brand.
  • Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.

Google Ads Keyword Planner is free to use, you just need to have a Google Ads account.


SEMrush’s PPC management tools are a valuable asset for planning campaigns, researching keywords, and understanding your competition. With Semrush, you can effortlessly identify your advertising rivals by the keywords you intend to focus on. By clicking on these competitors, you can gain insights into the keywords they target and examine their ad content.

In essence, this tool simplifies competitor analysis, helping you assess your position in comparison and refine your ads for superior performance. Furthermore, SEMrush provides a variety of SEO tools, including the Keyword Magic Tool, which not only shows search volume data but also suggests more effective keywords for your campaigns.

You’re able to integrate multiple platforms as the other tools, examples such as:

  • Google Analytics 4
  • Google Search Console
  • Google Ads
  • Social Media Platforms
  • WordPress

SEMrush offers a free version, though limited.

Comprehensive PPC Management Software

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Comprehensive PPC management software offers a simpler way to tailor, automate, and oversee your ad campaigns compared to building custom solutions.

With these all-in-one software solutions, you can easily handle all the tasks we talked about and more, all from a single, user-friendly pay-per-click platform.

Google Ads Editor

Google Ads Editor is a free downloadable tool that simplifies managing your campaigns offline and making bulk edits. It allows you to create, track, and edit your ads within the software. You can also collaborate with a Google Ads expert for assistance in setting up your initial campaign.

However, it’s worth noting that while Google Ads Editor is excellent for managing Google Ads specifically, it doesn’t provide extensive integrations. If you’re running ads on multiple search engines or platforms, you might find this tool somewhat limited in scope.

It is free to download and use, you just need to have a Google Ads account.

Microsoft Advertising Editor

Microsoft Advertising Editor is a free desktop tool for handling your Microsoft PPC Ad campaigns. Similar to the Google Ads Editor mentioned above, it allows you to make changes to your campaigns offline and manage them in groups.

What’s even more convenient is that you can bring in your existing Google Ads campaigns using the Google Import tool. This makes it super easy to kickstart your Microsoft Ads efforts.

It is free to download and use.


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Which tools are used for PPC management?

Tools for PPC include Google Ads, Microsoft Advertising, SEMrush, and more. These tools help create and optimize paid advertising campaigns, so you don’t make the PPC mistakes many do.

What is PPC management software?

PPC management software is a program that helps control and improve paid advertising campaigns. It makes tasks like campaign planning, keyword research, and competitor analysis easier.

How do you manage PPC?

Managing PPC involves tasks like selecting keywords, creating ad content, setting budgets, and monitoring campaign performance. Tools such as Google Ads Editor assist in these processes.

What is the best PPC platform?

The best PPC platform depends on your specific goals. Google Ads is popular, but platforms like Microsoft Advertising and Facebook Ads are also effective. Choose one that aligns with your campaign goals and target audience.


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Ready to start a PPC campaign that brings in lots of customers? Want to use PPC to get more people to visit your website and grow your business?

Well, you can do all of that and even more with the right PPC software. Just pick the parts of the job you want a computer to do for you, find the right tool, and you’re good to go!

Or schedule a Free PPC consultation with our experts today.

We also provide other Free business resources that we encourage you to take advantage of:

Free SEO Overview Report

Free Google Analytics 4 Migration Checklist

Or view more of our Marketing Insights.

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