PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay each time a user clicks on one of their ads. For example Google Ads, Facebook/META Ads, TikTok Ads, etc.
PPC offers several benefits for businesses. Including the ability to reach a highly targeted audience, control advertising costs, and quickly measure the effectiveness of campaigns. PPC also allows for real-time adjustments and optimization, providing businesses with flexibility and agility in their advertising strategies. Additionally, with PPC, businesses only pay when someone clicks on their ad, making it a cost-effective option for businesses of all sizes.
The cost of a PPC audit from HAVOK Consulting is FREE. However, with other agencies and companies, the price varies depending on factors such as the size and complexity of the account, the scope of the audit, and the agency or consultant performing the audit. Generally, a comprehensive PPC audit can range from a few hundred to several thousand dollars.
We highly suggest that you always consult with an experienced digital marketing agency, or consultant when auditing your PPC accounts. Making changes that you’re not sure of can result in negative performance and wasted money. However, if you choose to do a PPC audit on your own, you should focus on reviewing the accounts and campaign structures and analyzing the performances of each PPC campaign and its bidding strategy and targeting.