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Request Your FREE PPC Audit

Businesses waste thousands of dollars on non-revenue-generating clicks with pay per click marketing, leading them to believe that PPC is ineffective. However, a PPC audit can prevent this and lead to more qualified clicks. 

Don't Waste Ad Spend & Miss Out on Sales!


Cut Wasted Ad Spend

Our team will pinpoint ad spend areas that yield no results. We will quickly identify unnecessary expenses for a more streamlined and effective account.


Optimize PPC Accounts

After identifying excessive spending, we will focus on your campaign structure, ad copy, and focus on keyword/audience targets to optimize productivity and ROI in your account.


Expert PPC Insight

Our experts will then turn to longterm growth, by identifying new keyword/audience opportunities, while ensuring scalability on proven top-performers. 

PPC (Pay-Per-Click) FAQs

PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay each time a user clicks on one of their ads. For example Google Ads, Facebook/META Ads, TikTok Ads, etc.

PPC offers several benefits for businesses. Including the ability to reach a highly targeted audience, control advertising costs, and quickly measure the effectiveness of campaigns. PPC also allows for real-time adjustments and optimization, providing businesses with flexibility and agility in their advertising strategies. Additionally, with PPC, businesses only pay when someone clicks on their ad, making it a cost-effective option for businesses of all sizes.

The cost of a PPC audit from HAVOK Consulting is FREE. However, with other agencies and companies, the price varies depending on factors such as the size and complexity of the account, the scope of the audit, and the agency or consultant performing the audit. Generally, a comprehensive PPC audit can range from a few hundred to several thousand dollars. 

We highly suggest that you always consult with an experienced digital marketing agency, or consultant when auditing your PPC accounts. Making changes that you’re not sure of can result in negative performance and wasted money. However, if you choose to do a PPC audit on your own, you should focus on reviewing the accounts and campaign structures and analyzing the performances of each PPC campaign and its bidding strategy and targeting. 

It’s important to regularly audit your PPC campaign to ensure optimal performance and ROI. The frequency of audits can vary depending on factors such as the size and complexity of the account, but a good rule of thumb is to conduct an overall audit every six months. However, if significant changes have been made to the account or if performance metrics have fallen below target, an audit may be warranted sooner. Additionally, conducting a PPC audit prior to launching a new campaign can help identify opportunities and set a solid foundation for success. Overall, regular PPC audits can help businesses stay ahead of the competition, optimize ad spend, and achieve their advertising goals.
There are several companies that offer guidance on conducting a PPC audit, including industry leaders such as Google and Microsoft Advertising, as well as various digital marketing agencies and consultants. Not all have the experience and skills needed to provide value with their PPC audits, though. HAVOK’s team has over 20+ years of proven experience and results working with PPC advertising platforms for businesses of all sizes. Ultimately, the key to a successful PPC audit is to thoroughly review all aspects of the account and use data-driven insights to make informed decisions about optimization and improvement.

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