Last Updated on July 25, 2023
A strong sales funnel can often be the lost hero for many. Any business with a digital presence will always have a desired action a customer or user takes on their website. In order to accomplish these goals, it is important that a business understands the sales funnel journey for a user, so that it can further optimize the sales funnel where needed to maximize results.
Our team of experts are available if you need help optimizing your sales funnel.
In this article, we will go over 3 fundamental elements that all businesses need for a strong sales funnel. Such as a strong landing page, a clear call to action (CTA), and an understanding of your target market.
What is a Sales Funnel?
A sales funnel is a term used by marketers that describes a user’s online journey.
From the prospecting stage to the final purchasing stage of a potential customer, all actions taken are tracked and called a sales funnel.
Learn more about sales funnel stages.
A Strong Landing Page
One of the main elements of a strong sales funnel is having a strong landing page.
Everything a user feels, and reads is all from a landing page. It is the first impression on the user, and will ultimately be the deciding factor on if a user bounces off the page or not.
Saying that – this is why having strong messaging and value propositions have to be the focus as well as the design. It is an art to be able to get these points across, while also making the user feel comfortable and intrigued as well. Having a great UX/UI design can’t be stressed enough.
Also, incorporating a couple of general FAQs about your product or service should help as well.
Remember, short and sweet is always the best for landing pages if possible.
A Clear Call To Action (CTA)
First, let’s go over what a call to action is. A call to action is a short amount of words that tells users what action you want them to take while giving them a way to do so – through a link usually.
Now that you have an understanding of what a CTA is, let’s look at some examples below:
- Buy Now
- Learn More
- Sign Up Today
- Watch Now
A strong CTA can increase your conversions significantly.
We suggest deploying a few different variations of CTAs on your ads, social media, etc., and seeing what resonates most with your audience. Once you can identify which CTA is gaining the most trust from your audience, then you can start using them all of the time.
Having a strong CTA also increases the click-through rates (CTR) when sending paid traffic to your landing page. This is why it’s one of the most important aspects when utilizing PPC campaigns.
Understanding Your Target Market
Understanding your target market is essential for you to do anything consumer-facing within your business. This is what helps you mold your marketing strategy/messaging, to better convert a user in your sales funnel.
This is why it should be done as a first step in any marketing strategy. Without the knowledge of your target audience and market, you will be wasting ad spend and time. PPC campaign audits also help identify improvements to save money and time if PPC is a part of your strategy.
Businesses should be using Google Analytics 4 and Google Search Console to better understand user journeys, their website traffic, and how each page performs. If you haven’t migrated from Universal Analytics to GA4 yet, we’ve created a FREE GA4 migration checklist.
In this article, we’ve discussed three main elements to produce a strong sales funnel. Understanding your target market and audience, a strong landing page, and strong CTA’s. Each element is crucial within the sales funnel stages and can lead to many conversions. Marketers should ensure they’re up to date with the latest expert insights, to stay on top of any updates or changes that could affect your sales funnel. If you need help to create an optimized sales funnel, get a FREE expert consultation today.