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Comparing In-House vs. Outsourced PPC Management: Pros and Cons

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Last Updated on October 26, 2023

 Should you employ In-House or Outsourced PPC management? It’s a question that has been debated for quite some time now. Unfortunately, there is no right answer to this, as several factors could affect your choice. That said, whether you hire in-house or outsourced PPC management, your ultimate aim should be to lower operational expenses and boost income.

In this article, we’ll explore the pros and cons of in-house and outsourced PPC management to help you decide which is the right choice for your business.

Don’t forget, we’re also offering a FREE PPC Audit for those who are currently spending on ads.

The Pros and Cons of Hiring In-House PPC Management

Before you decide to take on in-house PPC management, consider the following extensive lists of advantages and downsides.


The following are some of the advantages of going with in-house PPC management:

  1. They Will Know a Lot About Your Company

Your employees will understand your company and the industry in which you operate, allowing them to promote your goods and services confidently. This intimate knowledge can result in more authentic and effective ad campaigns.

  1. Control and Direct Supervision

When your complete PPC team is based in your office, you naturally have greater control and supervision over your campaigns. You can swiftly analyze data, make decisions, and pivot. Furthermore, you can be certain that all of your decisions will be fully aligned with the values and goals of your company.

  1. Immediate Responsiveness

In-house teams can respond quickly to changes in the market or shifts in business priorities. There’s no need to wait for communication with an external agency, making adapting your campaigns in real time easier.


While having your in-house Management is advantageous, it has risks and drawbacks.

  1. Retention Rates Are Low

Employees come and go, and you can lose someone from your team at a vital period of the project. You’ll then have to scurry for a replacement, which can take some time. This might be exacerbated if you have spent time training and developing the employee.

  1. High Costs

The whole cost of hiring workers in-house does not include their salary alone. Other expenditures include the installation of the infrastructure, staff perks, and training. You must also invest in the recruiting process.

  1. Inadequate Knowledge

Is your team comprised of Google Ads management experts? What about content creators? Are they knowledgeable about rising trends and specialized areas like international advertising and niche markets? Your core staff is likely to need more skill sets, necessitating the hiring of expensive freelance personnel to fill the gaps.

The Pros and Cons of Outsourced PPC Management


The following are some of the advantages should you decide to go with an outsourced PPC management:

  1. You’ll Get a Complete Marketing Team

To work on each client, an agency will assemble a team of marketing experts with specialized knowledge. In turn, you’ll be able to provide an integrated marketing strategy while also getting excellent value for money.

  1. You Will Not Require Additional Office Space

When you employ a PPC agency, you are basically hiring a whole department without the need to provide them with an office, desks, managerial supervision, or equipment – not to mention no training fees, holidays, or sick pay.

  1. Experts in Their Field

Any of the best PPC agencies will have a team of professionals ready to go, with skill sets that cover all of the most critical components of modern PPC management. It’s essentially their job to keep current on industry trends and best practices, so they’ll almost certainly have knowledge and ideas you need more time for.


However, like with anything, there are always two sides to a coin.

  1. Lack of Business Knowledge

Outsourcing involves entrusting your business to someone who may need help understanding the complexities of your brand. There is normally an onboarding step that helps compensate for this shortfall, but it involves extra work on your part to define your ideas and target audience.

  1. Less Control

This is most likely the most often expressed issue. While you have communicated what you want, chances are your contractor’s team will need to understand or choose to be stubborn and do things their way. As a result, things can quickly spiral out of hand.

  1. Potential Security Hazards

This should be fine if you trust your contractor, especially after working together for a long time without complications. However, there is always the potential for a security breach when dealing with a new contractor, especially when sensitive information is transmitted. However, if this is a concern, a simple NDA agreement will alleviate these concerns.

Which is Right for Your Business?

The decision between in-house and outsourced PPC management depends on your business’s needs, resources, and goals. Here are some key considerations to help you make the right choice:

  • Expertise: If you lack the expertise and resources to build an effective in-house team, outsourcing to a PPC agency is likely the best option.
  • Budget: Consider your budget constraints. While outsourcing has a cost, in-house teams also require salaries, training, and software expenses.
  • Control vs. Expertise: Weigh your desire for control over your PPC campaigns against an agency’s expertise. How comfortable are you with delegating campaign management?
  • Communication: Assess your ability to communicate effectively with an external agency. A good working relationship and clear communication are crucial for success.
  • Long-term vs. Short-term: Consider whether your PPC needs are short-term (e.g., a specific campaign) or long-term. This can influence your decision to handle it in-house or outsource.

Final thoughts

When selecting whether to hire in-house or outsource, you must assess your company’s requirements first. After all, both management styles have their own set of advantages and disadvantages. Keep in mind that each PPC strategy is appropriate for a variety of scenarios and demands.

Analyze your company’s requirements before making a decision. Whatever path you take, with the right research, you can feel comfortable knowing your company is in the right hands. We invite you to schedule a FREE PPC consultation with our team to see how we can best help your business grow.

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