Overview page for the Havok Consulting blog. Various topics, tips, and resources focused on consulting by proven experts.
At HAVOK Consulting, we have always believed in challenging the status quo, and today, as we celebrate our one-year anniversary, we are excited to reflect
When it comes to pay-per-click ads, marketers will be the first to tell you how much time goes into setting up the best PPC campaigns.
SEO and PPC management are very similar, but different at the same time. They both utilize search engine results pages (SERPs) on search engines such
When it comes to PPC management, the biggest variable that faces many marketers is time. From keyword research to audience targeting, to competitor analysis, these
With all of the changes in the world of online advertising, effectively managing PPC (Pay-Per-Click) campaigns has become essential, literally, it is a must-have skill.
To think, not even 5 years ago could most of us have imagined the emergence of AI and the impact it has made. The digital
When it comes to business, fast-paced and ever-evolving is the norm for many. Effective marketing is the lifeblood of any successful organization. As business owners,
Picture this: you’re the proud owner of a charming local business, a place where face-to-face connections with your customers are the heart and soul of
The deadline for transitioning to Google Analytics 4 (GA4), as mandated by Google, is swiftly approaching. Although most marketers have a fundamental understanding of GA4,
If you’ve recently logged into Google Analytics, you may have noticed a notification stating that Google will automatically establish a Google Analytics 4 (GA4) property
