Last Updated on October 21, 2022
Google has established itself as the go-to platform for the majority of users on the internet. Whether it’s to ask a question within the URL or search bar, or finding a website – Google is a huge avenue for businesses to utilize for their marketing.
Look at some of these stats below:
- 65% of small and medium businesses use paid search ads
- 63% of Google users have clicked on an ad they’ve seen
Those stats are pretty impressive, but there are some people and businesses that feel Google Ads don’t really work. Or more so, Google Ads don’t work for them.
Below we will go through some reasons why Google is a good idea for any type of business.
REASONS WHY PEOPLE THINK GOOGLE ADS DON’T WORK
There have been a lot of cases in our past experience when working with a client that prior to working with us at Havok, feel Google Ads don’t work. Typically, this is because they’ve heard somewhere that Google Ads is strictly for larger-sized businesses, or someone convinced them that there are no results to show from Google Ads. Other reasons could be they’ve tried to run ads on Google before but didn’t possess the knowledge or experience to get the most out of the platform. We’ve also heard past clients mention that there is no way to actually track sales to attribute to the Google ads campaigns, or they simply feel they need to have a high marketing budget to yield the results they desire – so they don’t do anything at all.
DO GOOGLE ADS WORK?
The short and immediate answer if someone asked us this question is yes.
Google Ads is a pay-per-click (PPC) platform that utilizes consumer intent behaviors to serve ads. Meaning if a user is in the market for pet supplies, the moment they search “pet supplies”, Google will serve ads to the highest bidding advertisers first. This may sound like you need a high budget to compete with top brands within that space, however, that is not true. Yes, the keyword “pet supplies” could be a high cost-per-click (CPC) – but the keyword “pet supplies in Miami” could be a lower CPC. It’s all about knowing the best strategy to make the most out of your budget and Google. If you need help managing your Google Ads, Havok Consulting is always happy to help as well – book an initial 15 min intro call HERE.
WHY PAID SEARCH IS MORE RELEVANT THAN EVER BEFORE
Aside from the benefits we’ve talked about already, there are still more reasons to believe Google Ads and paid search is more relevant than ever before. It’s the details.
PAID SEARCH ATTRIBUTION
For many businesses that have websites, it is common to hear Google Analytics being mentioned as the reporting platform being used to assess their website’s traffic and metrics. Google Ads is able to link to your Google Analytics account, and provide more in-depth reporting on the actions that users are taking from your website. This also allows Google Ads to better understand the users, and track which campaigns and creatives are working best for your target audience.
PAID SEARCH TARGETING
Google has a robust system in place that recognizes consumers’ choices and intent as they surf the web. This allows you to have a great spot to drill down into your target audience through segmented data that is provided to you by Google. Some examples of the audiences can be consumers who enjoy home & garden, strollers & baby carriages, sports fans, etc. Utilizing these audience segments will help keep your CPC cost down while maximizing your potential to be seen by users relevant to your business or services.
GOOGLE ADS CAN UTILIZE CRM DATA
A CRM is a customer relationship management software that acts as a centralized platform where business owners can easily track all communications with customers. Google has the ability to integrate with your CRM so that Google Ads is able to learn more about your target audience and assess their behaviors while finding other users with the same tendencies. This is really important because Google has recently put an emphasis on deep machine learning.
Google is a powerful tool. The majority of users that use Google every day is constantly Not using Google Ads to put your product and services in front of them would be an injustice. Using the tools at your disposal within Google Ads will help identify, target and convert your prospective customers. If you’d like to hear more about how Google Ads can help your business, we would love to provide a marketing audit. Simply schedule a FREE 15 min intro call today.