In March 2024, Google will deactivate any websites that have been created through Google Business Profiles. Visitors attempting to access these websites will be automatically redirected to the Business Profiles until June 10, 2024. After that date, visitors will encounter a “page not found” error, as Google has stated.
Why Business Owners Should Care
Businesses that want to keep their online presence maintained must take proactive steps now. To ensure a seamless transition, they should create a new website using alternative tools and update their Business Profile with the new site address before the deadline.
Remember, keeping Google Business Profiles updated helps local SEO also, especially when addressing bad links and Google.
Google suggests users invest in WordPress development services or other platforms to build a new website for their business.
If you need help creating a new website, our team of expert web developers is here to help businesses of all sizes.
Why Digital Marketing Managers Should Care
For those who offer PPC management services, running any type of digital ads that are linked to a website built through its Google Business Profile, it’s crucial to either change the link before March 1, 2024, to keep the ads running or choose to pause the campaigns. Failing to do so will result in a waste of marketing budget.
If businesses have set up a custom domain to direct traffic to their Google Business Profile website, visitors to this domain will be redirected to the Business Profile until June 10. To manage this transition, users should log in to their hosting company account and select the “Redirect” option or a similar feature to reroute the third-party domain to a different website before the specified date.
Conclusion
With the current changes coming from Google, website owners are encouraged to take immediate action if their website is made on Google Business Profile. Google spokespeople are telling outlets that websites created with Google Business Profiles and have a domain that ends with “business.site” or “negocio.site” will be erased from the website field on the Business Profile in March 2024. Having a plan should be immediate for those who are affected. If you need help, we’re here to help. Check out our full list of business solutions and services.
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