Overview page for the HAVOK Consulting blog. Various topics, tips, and resources focused on Google Analytics 4 by proven experts.
The deadline for transitioning to Google Analytics 4 (GA4), as mandated by Google, is swiftly approaching. Although most marketers have a fundamental understanding of GA4,
If you’ve recently logged into Google Analytics, you may have noticed a notification stating that Google will automatically establish a Google Analytics 4 (GA4) property
One of the most powerful features of the new Google Analytics 4 (GA4) property is event tracking. If you’re used to working with Google Universal