To think, not even 5 years ago could most of us have imagined the emergence of AI and the impact it has made. The digital landscape is witnessing a revolution with the advent of AI copywriting tools. These innovative tools are redefining content creation, offering a blend of speed, efficiency, and versatility that traditional methods struggle to match. However, like any technology, they come with their own set of strengths and limitations. In this article we will delve into the world of AI copywriting, exploring the top tools in the market and their unique offerings.
AI Copywriting: A Double-Edged Sword
Before we get into the tools, it’s important to mention that “with great power, comes great responsibility”, per Peter Parker’s uncle. Even though we’re not contemplating our newfound skills after a spider bite, AI copywriting has quickly gained momentum, offering a new approach to enhance the efficiency of your copywriting efforts. However, these tools are not infallible. While they can often generate impressive content, they can also provide inaccurate or generic content, plagiarize, or even fabricate information. Therefore, it’s crucial to use these tools judiciously and always manually fact-check the results.
Exploring the Top AI Copywriting Tools
1. ChatGPT: The AI Pioneer
ChatGPT has become a common starting point in AI discussions. While it’s not a dedicated AI copywriting tool, it has introduced many people outside of SEO to AI copywriting. It’s particularly adept at providing answers to questions and can be used for a variety of copywriting tasks, including rephrasing content, summarizing content, creating draft outlines for articles, and creating ad copy.
Features
- Free to use
- Can upgrade to ChatGPT Plus for $20 per month for faster response time, more features, less downtime, and access to plugins
- Mobile app
Use Cases
- Rephrasing content
- Summarizing content
- Expanding and improving poor-performing content
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of basic website copy
- Coming up with straplines, slogans, or company names
2. Google Bard: Google’s AI Prodigy
Google Bard is Google’s response to ChatGPT. It’s reasonably competitive with ChatGPT and is known for its fast output. It can be used for similar tasks as ChatGPT, including rephrasing content, summarizing content, and creating draft outlines for articles.
Features
- Free to try
Use Cases
- Rephrasing content
- Summarizing content by URL
- Expanding and improving poor-performing content
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of basic website copy
- Coming up with straplines, slogans, or company names
3. Notion AI: The User-Friendly Marvel
Notion AI is an impressive AI integration that’s fast and user-friendly. It can generate summaries, rewrite docs to make them clearer, brainstorm new ideas, and even create ad copy.
Features
- Optional add-on costing $8 per member, per month
Use Cases
- Generate summaries
- Rewrite docs to make them clearer
- Brainstorm new ideas
- Create call-to-action copy
- Create ad copy
- Create social media copy
- Export into markdown or HTML
- Write meta descriptions, title tags, and drafts of basic website copy
- Create draft outlines for articles
- Create employee handbooks or internal documentation easily
4. Jasper: The AI Chameleon
Jasper, formerly known as Conversion.ai and Jarvis, is one of the first paid AI copywriting tools. It integrates with Copyscape, has a Chrome browser extension, and uses GPT-4, making it a good choice for non-technical copywriters.
Features
- Seven-day free trial (credit card required)
- Priced at $49–$125 (monthly billing)
- 50+ templates
- SEO Mode that uses Surfer SEO to write search engined optimized content
Use Cases
- Good integrations: It integrates with Copyscape, which helps copywriting teams ensure they are not plagiarizing content from any sources.
- It uses GPT-4 and automatically updates to the latest GPT models, making it a good choice for non-technical copywriters.
- It provides regular updates and a community.
- It has a good onboarding process easy for anyone to follow—from beginners to AI copywriters.
5. Copy.ai: The Cost-Effective Solution
Copy.ai allows you to create content fast and efficiently. It has a lot of useful templates and is one of the most cost-effective solutions for AI copywriters and small teams.
Features
- 2,000 words per month for free
- Priced at $49 per month (for five user seats)
- Lots of templates
Use Cases
- Rephrasing content
- Expanding and improving poor-performing content
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of basic website copy
- Coming up with straplines, slogans, or company names
6. Wordtune: The Text Enhancer
Wordtune is more focused on enhancing your text than just generating it. It has an interesting feature called “Spices,” which allows you to spice up your copy.
Features
- Free (10 rewrites a day)
- Priced at $24.99 per month (monthly plan)
- Microsoft Word plugin, Chrome extension
Use Cases
- Rephrasing content
- Expanding and improving poor-performing content
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing meta descriptions, title tags, and other basic website copy
- Coming up with straplines, slogans, or company names
7. Maker.ai: The User-Centric Tool
Maker.ai is a tool that has been carefully designed with the user in mind. It generates multiple titles for your article based on your keywords and then comes up with an outline that you can tweak.
Features
- Free five-day trial
- Priced at $9.99 per month for unlimited access to AI tools
- Good workflow, hire writers from within the platform, generate text and images using AI
Use Cases
- Generating long-form draft content
- Rephrasing content
- Expanding and improving poor-performing content
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of basic website copy
- Coming up with straplines, slogans, or company names
- Generating images and text
8. Scalenut: The Research-Driven Tool
Scalenut has a strong emphasis on the research stage of copywriting. It shows you all the top questions across different channels that are presented in a feed, which you can then insert into your outline and build your content brief.
Features
- Free seven-day trial
- Prices range from $39 per month (100K words) to $149 per month (unlimited words)
- Curating content research, Chrome extension, one-click publish for WordPress
Use Cases
- Useful for understanding topics and providing more detailed content briefs with references for writers
- Drafting video titles
- Rephrasing content
- Expanding and improving poor-performing content
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of basic website copy
- Coming up with straplines, slogans, or company names
9. Writer: The Familiar Interface
Writer is another AI copywriting tool with a familiar Google Docs-like interface. One interesting feature is that you can upload YouTube videos to generate an AI-generated recap.
Features
- Free 14-day trial
- Priced from $18 per month, per user
- Standout features: magic links integration with Google Docs and Microsoft Word, user-friendly editor, plagiarism detection, URLs for context in a prompt.
Use Cases
- Improving readability, reducing errors, and improving content quality
- Repurposing your video content into blog posts
- Creating draft outlines for articles
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Writing SEO meta descriptions, title tags, and drafts of basic website copy
10. Adaptify: The Third-Party Integrator
Adaptify is a GPT-4 AI writer that allows you to easily integrate third-party data sources such as Yelp, Tripadvisor, and others into your content.
Features
- Generate three free articles
- Priced from $49 per month, per user
- Third-party tools integration (Yelp, Tripadvisor, Amazon, Google Maps, etc)
- Fast output
Use Cases
- Adding third-party data to your content easily and efficiently
- Creating chains of customized prompts to produce specific content
- Creating draft listicle-style content quickly
- Creating call-to-action copy
- Creating ad copy
- Creating social media copy
- Creating draft articles and outlines
- Writing meta descriptions, title tags, and drafts of basic website copy
11. Byword: The Clean Interface
Byword is a clean-looking website with a good workflow powered by GPT-4. It guides you through the content generation process and suggests subheadings automatically.
Features
- Five free credits trial, no credit card required
- Priced from $99 per month
- GPT-4
- Integrates with WordPress, Webflow, and Zapier for fast publishing
- Custom formats: write from URLs, programmatic SEO options
Use Cases
- Useful for programmatic SEO content creation
- Creating call-to-action copy
- Creating ad copy for PPC Campaigns
- Creating social media copy
- Writing meta descriptions, title tags, and drafts of basic website copy
12. Autoblogging: The Article Generator
Autoblogging is a tool that can output an entire article if you give it an input reference. It uses a mix of GPT-3, GPT-3.5, and GPT-4.
Features
- Trial plan for $1
- Priced from $49 per month
- Uses a mix of GPT-3, GPT-3.5, and GPT-4
- Option to include AI-generated images and FAQs within the article
- “SEO optimized” articles in one click
Use Cases
- Affiliate marketing
- Basic website copy
- Draft article writing
Final Thoughts: AI Copywriting Tools
AI copywriting tools can help you scale your content production, but it’s not without its risks. It’s important to understand the shortcomings of the tools you’re using to increase your copywriting efficiency and effectiveness. If used wisely, AI copywriting can be a powerful tool in your content creation arsenal.
Navigating the world of AI copywriting can be complex, but you don’t have to do it alone. Our industry-leading marketing consultants are ready to guide you through the process, helping you leverage the power of AI to transform your content strategy. Schedule a consultation with us today and take the first step towards revolutionizing your content production. Let’s work together to unlock the full potential of your business.
