BRAND PROFILE

Thank you for your interest in our brand development services. We aim to create a comprehensive understanding of your business, values, and objectives in order to develop a compelling brand that resonates with your target audience. Kindly take a few moments to answer the following questions. Your responses will greatly assist us in creating a brand that aligns with your vision and objectives.

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First Name

Last Name

Work Email

Business Name

What is the name of your company, and how would you describe its core business activities?

Please select the phrase that best describes your company's mission statement:

What are the unique selling points (USPs) of your products or services? Select all that apply:

Who are your primary target customers? Select all that apply:

What emotions or feelings would you like your brand to evoke in your target audience? Select all that apply

How would you describe your brand's personality? Select one option:

What are the key brand values that you would like to convey? Select all that apply:

How would you like your brand to be positioned in the market? Select one option:

Do you have an existing brand identity (logo, color palette, typography, etc.)? Select one option:

If you have an existing brand identity, how satisfed are you with it? Select one option:

Are there any specific elements or design styles that you would like to see incorporated into your brand identity? Select all that apply:

What are your long-term brand goals? Select one option:

How would you like your brand to be perceived by your industry peers and competitors? select one option:

Which communication channels do you plan to utilize to reach your target audience? Select all that apply:

Have you identified any competitions, benchmark, or inspirational brands that you admire?

Additional brand or Competitors

How do you plan to measure the success of your brand? Select one option:

What are the top three benefits you believe your customer will derive from your brand ? Select three options:

Which of the following brand messaging or taglines resonates with you the most? Select one option:

Have you conducted any market research or customer surveys related to your brand? Select one option:

How important is consistency in brand messaging and visual identity to you? Select one option:

Please feel free to add any additional notes you may and useful to help provide color towards establishing your new brand identity:

BRAND PROFILE

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